SOLUTIONS

Win new customers and keep yours

Your next customers are already on your map: in new homes, in towns where a rival is weak, among visitors roaming on another network. Most operators only see them after they have chosen.

We find them area by area, with the operator they use, the signal they get and the offer that wins them.

Results

165k

Fibre homes to win, found in 113 towns.

1,093

Rival customers to win in 11 venues.

Use cases

Each one starts from data on your market and ends with an action your marketing and sales teams can run.

01

New builds: residential and industrial

The first residents and workers of each new building, their operator and your signal, before the market settles.

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02

Fibre where smaller operators are strong

Towns where small fibre operators lead, and the homes your fibre already reaches.

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03

Corporate accounts: fixed and mobile

Companies whose workforce already uses your mobile network, and the fixed line you can sell them.

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04

New residents

Areas where people who just moved in are still choosing an operator, with a welcome offer for mobile and fibre.

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05

Billboards and venues

Areas and venues where a rival dominates, ranked by the customers you can win there.

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06

Targeted digital marketing with consent

Digital campaigns to audiences who gave consent, measured against a control group.

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07

Inbound roaming

The foreign visitors your rivals carry, where they go and how long they stay.

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08

Travel eSIMs

Travellers who roam on a travel eSIM instead of your network, and the offer that brings them back.

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Solution

Every campaign starts from a place, a timing and an offer.

Key benefits

Be first where the market moves.

New homes, new residents and new buildings reached before a rival gets there.

Spend where customers can be won

Billboards, venues and digital budget go where a rival is weak and your signal is strong.

Sell what the network can deliver

Every offer is checked against your signal at the customer’s home or site.

“O2 climbed one position in independent rankings after deploying our anomaly detection and root cause analysis engines.”

See where your next customers are

Bring one region or one product launch. Our agents run on your market data and show you who to win, where and when.