Campaigns and coverage messaging
Coverage claims marketing can make, backed by measured data down to the municipality.
Results
Every coverage claim backed by data, down to the municipality.
Video recap
At a glance
For
Marketing, brand and regulatory teams
Replaces
Coverage claims based on predicted coverage maps
Data used
Geolocated call traces, crowdsourced measurements, population data and market data
Runs on
Your cloud or on-prem, every major vendor, 2G to 5G
The problem
Coverage claims in advertising are usually based on predicted maps. When a competitor or a regulator challenges them, marketing needs evidence it does not have.
Without it, campaigns either say too little or say what they cannot defend.
How it works
Keep the evidence
The measurements behind each claim stay on file, so the claim can be defended if it is challenged.
In which municipalities can we say we have the best 5G coverage, and what is the evidence?
The municipalities where the claim holds, the measurements behind it and the comparison with each competitor.
Frequently asked questions
How is coverage measured for a claim?
Per area and weighted by population, the way regulators measure it, with the evidence kept for each claim.
Where does the competitor data come from?
From crowdsourced measurements and market data, combined with your own traces in one model.
What data do you need from us?
Your call traces and network topology. Crowdsourced and market data are brought into the same model. The platform runs on your cloud or on-prem, so the data stays on your infrastructure.
“O2 climbed one position in independent rankings after deploying our anomaly detection and root cause analysis engines.”
Find the coverage claims you can defend.
Bring one market. We run the agents on your data and show you which claims your network supports.
